Google Analytics reports to help monitor SEO efforts

• Traffic Sources > Overview
  • Search Engines : Direct Traffic : Referring Sites : Other
• Traffic Sources > Sources > All Traffic
  • This can help to show how many visits are coming from Google/Organic and Facebook (m.facebook is mobile Facebook)
• Traffic Sources > Overview > Keyword
  • Your chosen keywords may not show up in this report when you first start, but if you chose the right keywords and are optimizing them properly, they should eventually show up here

How do I learn about the basics of SEO and how to use Google Analytics?

My recommendation is reading blogs and taking the time to watch some tutorials on www.lynda.com. Some classes to watch:

• Google Analytics Essential Training
• Search Engine Optimization Getting Started (2012)
• Analyzing Your Web Site to Improve SEO
• Google Website Optimizer Essential Training

 

Exporting reports from Google Analytics

Whether you’re using the old or new version of Google Analytics, there’s an export button at the top of every report. My favorite export option is PDF, and the new version doesn’t have that. I switch back to the old version when I want to export any reports.